We are trusted by international brand owners to launch and grow their brand in Iraq. Our relationship with the brand owners, the trade, suppliers, stakeholders and consumers is the main reason behind our success.
The brand owners know that their brand is safe in our hands, not in the hands of an outside party. Our team manages every step of the process from the supplier to the end consumer including:
- Sales, operations and merchandising
- Marketing and brand management
- Import and supply chain management
- Stock control and forecasting
- Consumer and retail care
With our privately-owned fleet and manpower, we cover all major channels nationally over major Iraqi territories (Modern Trade, Groceries, Convenience, wholesale, and Food Service ‘HORECA’) .
Our distribution centers that are scattered across all Iraqi major cities and our headquarters based in Jordan are all connected through an advance network that has all the updates up to the minute.
Our team of IT people works relentlessly to provide top of the line service in terms of data collection and availability with continuous development for our IT systems to ensure the most accurate data reporting to be shared with top management and the suppliers, so it would help in the better evaluation and hence making better strategic and tactical decisions.