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We are trusted by international brand owners to launch and grow their brand in Iraq. Our relationship with the brand owners, the trade, suppliers, stakeholders and consumers is the main reason behind our success.

The brand owners know that their brand is safe in our hands, not in the hands of an outside party. Our team manages every step of the process from the supplier to the end consumer including:
- Sales, operations and merchandising
- Marketing and brand management
- Import and supply chain management
- Stock control and forecasting
- Consumer and retail care

With our privately-owned fleet and manpower, we cover all major channels nationally over major Iraqi territories (Modern Trade, Groceries, Convenience, wholesale, and Food Service ‘HORECA’) .

With over 1,000 employees at the company, HR is one of the most important services provided through our company to serve the brands we represent in the best way to achieve excellence in distribution.

Our activities in HR include:

- Looking for the best talent that helps to achieve the company and supplier’s vision
- Ongoing training for the team in their respective expertise areas
- Working closely with our suppliers’ resident representatives as a member of our team and facilitate their mission to perfectly co-manage the brand in the market
- We have multinational employees with vast experience in their respective roles that work closely to transfer knowledge and expertise to local talents to enhance the company’s efficient culture

If you have any request