We are trusted by international brand owners to launch and grow their brand in Iraq. Our relationship with the brand owners, the trade, suppliers, stakeholders and consumers is the main reason behind our success.
The brand owners know that their brand is safe in our hands, not in the hands of an outside party. Our team manages every step of the process from the supplier to the end consumer including:
- Sales, operations and merchandising
- Marketing and brand management
- Import and supply chain management
- Stock control and forecasting
- Consumer and retail care
With our privately-owned fleet and manpower, we cover all major channels nationally over major Iraqi territories (Modern Trade, Groceries, Convenience, wholesale, and Food Service ‘HORECA’) .
Our marketing activities are divided into two major departments:
Corporate General Marketing
Our marketing team works closely with brand owners to craft and execute the overall marketing strategy of each brand customized to the local needs of the market, taking into consideration brand image and consumer behavior.
Brand development is key to what we do, we have established many of our brands to be the market leaders in Iraq. Utilizing top-line marketing strategies with a nationwide passionate sales team, we develop our brands by addressing market needs and opportunities, and identifying our products benefits and unique selling points.
Trade & Consumer Marketing
Our experience in new product launches is key to what we do. We concentrate on the basics and continue to grow our brands in the Iraqi market through:
- Brand education and in-store training
- Trade and consumer promotions
- Point of sale and merchandising
At QMITC we understand the importance of in-store merchandising, so we provide display solutions for all different shop formats, from strips, special displays, countertop display stands moving up to larger floor display solutions.
We place our products in prominent positions in-store and find secondary placements to increase awareness and gain incremental sales.
Point of sale material is used to be placed to highlight in-store availability and drive sales.