We are trusted by international brand owners to launch and grow their brand in Iraq. Our relationship with the brand owners, the trade, suppliers, stakeholders and consumers is the main reason behind our success.
The brand owners know that their brand is safe in our hands, not in the hands of an outside party. Our team manages every step of the process from the supplier to the end consumer including:
- Sales, operations and merchandising
- Marketing and brand management
- Import and supply chain management
- Stock control and forecasting
- Consumer and retail care
With our privately-owned fleet and manpower, we cover all major channels nationally over major Iraqi territories (Modern Trade, Groceries, Convenience, wholesale, and Food Service ‘HORECA’) .
At QMITC, we have a passionate sales team of experienced representatives that offer national coverage in all trade sectors. They are all locally based in their sales territory and over time they have built great relationships with their customers. They have full product knowledge that they pass on to their customers, offering them a tailored presentation and product offering that best suits their store and individual needs.
Each sales representative has the latest in handheld device technology meaning their orders are instantly shared with our warehouses, track the sales route, and have all the necessary information to hand on our product range, customer history, pricing, and stock availability.
Our sales operation covers the main channels in trading, as :
Cash Van Distribution
Our fleet of Cash Van is strong and nationwide based across all key regions throughout the country. All our sales teams carry stock of their relative selling lines which enable immediate delivery and in-store merchandising ensuring the store will not have any issues with products being out of stock.
Key Account Management
We have long standing relationships with the head office buyers and key decision-makers across all retail sectors and we meet regularly to discuss progress and to ensure that our mutual objectives are being met.
Another aspect of our company is our financial administration sector. We ensure a consistent system of payment with our customers which works well.
With a strong network for our sales team with the major wholesalers across Iraq, we leverage the strength of our brands with the strength of the wholesalers to ensure the maximum geographical coverage throughout Iraqi territory